The Difference Between Online Jobs and Online Business Opportunies

Online jobs, as defined in this article, are jobs that offer you the ability to work from home using your computer and in some cases, your computer and telephone. Employers pay you to perform work that you complete over the Internet.

Companies such as Monster and LinkedIn the starting point when it comes to using the internet to find talent, according to Elance CEO Fabio Rosati. In the future, it will be common for businesses not only to identify candidates online, but also to interview, hire and work with them at a distance. “The initiation of the search begins online already,” he told GigaOM in an interview. “The piece that we predict will be accelerating is the amount of hiring that will actually be completed online to result in an online working relationship. Within a few years, your ability to work remotely will be so extraordinarily compelling that we will literally not even feel the need to meet in person.”

Half of businesses will have online teams by 2020. Both a recent survey from Elance competitor oDesk and recent comments made to GigaOM by Gene Zaino, CEO of MBO Partners, have indicated that businesses increasingly see hiring contractors as a long-term strategy and competitive advantage, rather than a short-term stopgap or simple cost-cutting measure. Elance apparently agrees with Rosati explaining how more and more businesses will come to see the benefits of online hiring and come to view the practice as a normal, if not essential, business practice.

“We estimate probably less than ten percent of businesses have online teams right now. We are pretty much at the same stage where eCommerce was at the beginning of the last decade,” he said. “Around 2000 probably one in ten had a website and an online presence. By the end of the decade about half of businesses had an online presence and if they didn’t, they were planning to. We believe the same thing is happening to building online teams and having workers who work for you in the cloud. In the next eight years we’re going to see substantial acceleration of this trend and it will become a mainstream phenomenon.”

Online advertised vacancies were up 155,900 to 5,060,100 in June, according to The Conference Board Help Wanted OnLine® (HWOL) Data Series. The May Supply/Demand rate stands at 2 unemployed for each vacancy, with a total of 4.9 million more unemployed workers than the number of advertised vacancies. The number of unemployed was 9.8 million in May.

“The June increase of 155,900 is positive news. However, the net effect is that labor demand was basically flat for the first six months of 2014,” said June Shelp, Vice President at The Conference Board. “There is churn in the labor market as people change jobs. Most of the gains since last June were in the lower-paying service jobs, not the higher-paying professional jobs.”

Since June 2013, advertised vacancies for professional jobs dropped by almost 80,000 while service/production jobs gained a total of 170,000 vacancies. Since last June, employer demand has been down for the higher-paying professional jobs (where the average pay ranges from $34/hour to $53/hour). Professional occupations like managers (-8,300), business and finance workers (-11,200), and even computer workers (down 51,000) all dropped. In contrast, lower-paying jobs (where the pay ranges from just over $10/hour to $20/hour) gained. Transportation workers (+73,000), office support (+42,100), production workers (+19,300), and construction (+19,300) all rose. (See Table 7 for the year-to-year movement and average salaries for all major occupations.)

Online Business Opportunities

Online advertising, also called Internet marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.

Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

Online advertising is a large business and is growing rapidly. In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

Types of Internet Marketing and Affiliate Marketing opportunities include:

· Advertiser

· Affiliate Manager

· Affiliate Marketer

· Blogger

· Membership Site Owner

· Online Publisher (Self-employed)

Conclusion

This article has defined online jobs as well as painted a picture of the future for online employment.

Using the right resources, you can earn a part-time or a full-time income working from the comfort of your home.

8 Ways To Improve Your Online Business And Attract New Customers

In this article, I am going to share with you 8 awesome things you can do to grow your online business and attract new customers, in no particular order.

Improve your Online Business Tip #1 – Update your homepage

Let’s kick off with the humble homepage of your website, look at it as the front display window in which your customers look through before entering your website properly (clicking through). Put yourself into the shoes of a first time visitor, better still if possible get someone else to visit the homepage of your website and provide you with some feedback.

If you can’t get anyone to assist you, do it yourself. From a customer’s stand point ask yourself few questions.

  1. What’s the first thing you notice immediately upon arriving to your homepage?
  2. Can you immediately tell what the website is about?
  3. Is it relatively easy to navigate around the site and find your products within a few clicks?
  4. Where can you make improvements?

If any of the above questions requires you to start acting upon, make sure you make it your first priority to take action and start making improvements. Don’t wait till tomorrow or the next day, go do it now!

Improve your Online Business Tip #2 – Showcase your best selling products on your homepage

The homepage of your website will be one of the most viewed pages on your entire site, naturally, so it would make perfect sense, instead of promoting multiple products and confusing the living hell out of your customers, to pick out 2 or 3 of your best selling products and showcasing them on the homepage.

Improve your Online Business Tip #3 – Add a blog

More and more online businesses are incorporating / integrating blogs into their website. Blog’s are a great way to add much valuable content for Google to index, and the more valuable content you have on your site, you increase the chances of your prospects finding your products and services through search, but more importantly a blog will help you become more interactive or engaging with your customers, and it’s a great marketing tool to promote your products and services furthermore.

Improve your Online Business Tip #4 – Utilize social media to improve customer support

More and more companies are starting to utilize social media as a platform in which to provide customer support. Creating a business page on Facebook for example could allow you to analyse your customer needs properly and address customer questions, complaints and give a solution.

Improve your Online Business Tip #5 – Entice new customers to signup

If you haven’t yet started an email list for your online business then really what are you waiting for? Do you enjoy watching potential sales go down the drain pipe? If you have started then you can start increasing your email opt-ins by experimenting with different placements for your opt-in form, or offering something valuable in return. You can find out more about list building in my eBook –

Improve your Online Business Tip #6 – Use video to create product insight

Video marketing is extremely powerful and in online business it can really mean the difference between someone making a purchase and not making a purchase.

You could consider creating a product insight video for some of your top selling products or services, and sell on its features and benefits, then embed your video into your product pages on your website. People searching and looking to buy your products can get further reassurance by seeing your products or services ‘working in action’ in your videos and that can go a long way.

Also posting your videos on YouTube and applying SEO can also help your customers find your products and services through Google search.

Improve your Online Business Tip #7 – Get rid of the fluff

If you’re wondering what I mean by ‘the fluff’ I mean all the distractions that might be losing you sales, so that could mean useless ads and distracting affiliate banners and unnecessary links and other options on your site that take the limelight away from ‘getting your customer to complete a purchase’. Make it clean, precise and laser focused on selling your products to your customers as easy as possible, so get rid of the fluff.

Improve your Online Business Tip #8 – Teach yourself something new and valuable about marketing

Finally, my last tip for improving your online business and attracting more customers is… Teach yourself something new and valuable about marketing your business to your target audience better. Read books, read blogs, subscribe to magazines, attend small business marketing events, listen to podcasts, enrol in courses. Knowledge is the roadmap to success, so go out and learn something new and valuable.

Who Can You Trust to Help Build Your Online Business?

Whether you are experienced with managing traditional brick and mortar companies or if you are entirely new to the online and tech start up industry it is important to look into finding professional guidance to help getting any business model off of the ground. Building an online business with a mentor by your side is a way to move forward with plans you have in place with confidence and excitement.

Determine Your Needs

Before seeking out an expert online mentor it is imperative to consider the needs you have with running your business and what you most require help with during day-to-day management tasks. Understanding the type of assistance you require is a way to scope out mentors who have experience in similar industries and specialize in the areas you need help focusing on more professionally while running your business.

Create a Business Plan and Outline

Create a business plan and outline to review in-depth the overall methods of reaching consumers, the demographics and how you plan to offer your content, products or services to those who are genuinely interested in following your brand and company. Having a business plan ready when seeking out a business mentor that is right for you is a way to ensure you are selecting the right professional to come on board to provide additional guidance throughout your journey.

Having a business plan thoroughly complete can help to expedite the process once you begin comparing online mentors who specialize in businesses and assisting entrepreneurs, ultimately allowing you to save time when implementing new strategies.

Things to Look for in an Online Business Mentor

When you have made the decision to hire an online mentor that specializes in business it is important to review various things to look for in an online business mentor that is right for you and the future growth of your company.

Review the experience any online mentors have that is relevant to the type of industry or market you are currently working in. Finding a business mentor with more experience in your market and industry gives you the competitive edge when developing strategies and continuously building the audience and demographic you are targeting.

It is also important to review past experience, education and credentials of the business mentors you are working with online. Reviewing portfolios and past positions gives you more options when you have multiple choices while searching for a business mentor who specializes in building, managing and growing online businesses.

Talking to an online mentor who specializes in business is also recommended when you want to work with someone who meshes well with your own personal attitude and approach to managing your business. Although mentors are likely to provide advice and help with decisions it is ideal to work with a professional who shares similar goals and visions for your company to work well with one another.

Check Official Websites, Portfolios and Professional Communities

Once you have found an online mentor you believe in who understands and want to help your business it is also highly advisable to search for more information about the professional prior to making a decision. Check official websites, portfolios and even professional communities to verify the experience and credibility the mentor claims to have before making a decision.

Asking for referrals from those who have worked with the mentor in business online is another way to feel confident and reassured when moving forward in creating new plans, strategies and marketing campaigns for your online company or eCommerce store.

Working with the right expert online mentor is a method of gaining insight into how to properly manage and grow your business while also learning about various aspects of handling all decisions for your company in the future. Understanding the benefits of working with an online business mentor is ideal when you are determined to outperform competitors and become a true leader of your own destiny.