8 Ways To Improve Your Online Business And Attract New Customers

In this article, I am going to share with you 8 awesome things you can do to grow your online business and attract new customers, in no particular order.

Improve your Online Business Tip #1 – Update your homepage

Let’s kick off with the humble homepage of your website, look at it as the front display window in which your customers look through before entering your website properly (clicking through). Put yourself into the shoes of a first time visitor, better still if possible get someone else to visit the homepage of your website and provide you with some feedback.

If you can’t get anyone to assist you, do it yourself. From a customer’s stand point ask yourself few questions.

  1. What’s the first thing you notice immediately upon arriving to your homepage?
  2. Can you immediately tell what the website is about?
  3. Is it relatively easy to navigate around the site and find your products within a few clicks?
  4. Where can you make improvements?

If any of the above questions requires you to start acting upon, make sure you make it your first priority to take action and start making improvements. Don’t wait till tomorrow or the next day, go do it now!

Improve your Online Business Tip #2 – Showcase your best selling products on your homepage

The homepage of your website will be one of the most viewed pages on your entire site, naturally, so it would make perfect sense, instead of promoting multiple products and confusing the living hell out of your customers, to pick out 2 or 3 of your best selling products and showcasing them on the homepage.

Improve your Online Business Tip #3 – Add a blog

More and more online businesses are incorporating / integrating blogs into their website. Blog’s are a great way to add much valuable content for Google to index, and the more valuable content you have on your site, you increase the chances of your prospects finding your products and services through search, but more importantly a blog will help you become more interactive or engaging with your customers, and it’s a great marketing tool to promote your products and services furthermore.

Improve your Online Business Tip #4 – Utilize social media to improve customer support

More and more companies are starting to utilize social media as a platform in which to provide customer support. Creating a business page on Facebook for example could allow you to analyse your customer needs properly and address customer questions, complaints and give a solution.

Improve your Online Business Tip #5 – Entice new customers to signup

If you haven’t yet started an email list for your online business then really what are you waiting for? Do you enjoy watching potential sales go down the drain pipe? If you have started then you can start increasing your email opt-ins by experimenting with different placements for your opt-in form, or offering something valuable in return. You can find out more about list building in my eBook –

Improve your Online Business Tip #6 – Use video to create product insight

Video marketing is extremely powerful and in online business it can really mean the difference between someone making a purchase and not making a purchase.

You could consider creating a product insight video for some of your top selling products or services, and sell on its features and benefits, then embed your video into your product pages on your website. People searching and looking to buy your products can get further reassurance by seeing your products or services ‘working in action’ in your videos and that can go a long way.

Also posting your videos on YouTube and applying SEO can also help your customers find your products and services through Google search.

Improve your Online Business Tip #7 – Get rid of the fluff

If you’re wondering what I mean by ‘the fluff’ I mean all the distractions that might be losing you sales, so that could mean useless ads and distracting affiliate banners and unnecessary links and other options on your site that take the limelight away from ‘getting your customer to complete a purchase’. Make it clean, precise and laser focused on selling your products to your customers as easy as possible, so get rid of the fluff.

Improve your Online Business Tip #8 – Teach yourself something new and valuable about marketing

Finally, my last tip for improving your online business and attracting more customers is… Teach yourself something new and valuable about marketing your business to your target audience better. Read books, read blogs, subscribe to magazines, attend small business marketing events, listen to podcasts, enrol in courses. Knowledge is the roadmap to success, so go out and learn something new and valuable.

Who Can You Trust to Help Build Your Online Business?

Whether you are experienced with managing traditional brick and mortar companies or if you are entirely new to the online and tech start up industry it is important to look into finding professional guidance to help getting any business model off of the ground. Building an online business with a mentor by your side is a way to move forward with plans you have in place with confidence and excitement.

Determine Your Needs

Before seeking out an expert online mentor it is imperative to consider the needs you have with running your business and what you most require help with during day-to-day management tasks. Understanding the type of assistance you require is a way to scope out mentors who have experience in similar industries and specialize in the areas you need help focusing on more professionally while running your business.

Create a Business Plan and Outline

Create a business plan and outline to review in-depth the overall methods of reaching consumers, the demographics and how you plan to offer your content, products or services to those who are genuinely interested in following your brand and company. Having a business plan ready when seeking out a business mentor that is right for you is a way to ensure you are selecting the right professional to come on board to provide additional guidance throughout your journey.

Having a business plan thoroughly complete can help to expedite the process once you begin comparing online mentors who specialize in businesses and assisting entrepreneurs, ultimately allowing you to save time when implementing new strategies.

Things to Look for in an Online Business Mentor

When you have made the decision to hire an online mentor that specializes in business it is important to review various things to look for in an online business mentor that is right for you and the future growth of your company.

Review the experience any online mentors have that is relevant to the type of industry or market you are currently working in. Finding a business mentor with more experience in your market and industry gives you the competitive edge when developing strategies and continuously building the audience and demographic you are targeting.

It is also important to review past experience, education and credentials of the business mentors you are working with online. Reviewing portfolios and past positions gives you more options when you have multiple choices while searching for a business mentor who specializes in building, managing and growing online businesses.

Talking to an online mentor who specializes in business is also recommended when you want to work with someone who meshes well with your own personal attitude and approach to managing your business. Although mentors are likely to provide advice and help with decisions it is ideal to work with a professional who shares similar goals and visions for your company to work well with one another.

Check Official Websites, Portfolios and Professional Communities

Once you have found an online mentor you believe in who understands and want to help your business it is also highly advisable to search for more information about the professional prior to making a decision. Check official websites, portfolios and even professional communities to verify the experience and credibility the mentor claims to have before making a decision.

Asking for referrals from those who have worked with the mentor in business online is another way to feel confident and reassured when moving forward in creating new plans, strategies and marketing campaigns for your online company or eCommerce store.

Working with the right expert online mentor is a method of gaining insight into how to properly manage and grow your business while also learning about various aspects of handling all decisions for your company in the future. Understanding the benefits of working with an online business mentor is ideal when you are determined to outperform competitors and become a true leader of your own destiny.

Online Business Directories – Are They of Any Use for Local Businesses?

1.) Online business directories are very beneficial for small businesses. You just have to know how they work.

An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.

2.) Want to know how online business directories work?

The concept of online directories is actually a pretty simple one. Online directories are very similar to the printed Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now also one of the biggest online directories as well.)

An online business directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche. This means that online directories will direct you to just about any website that you want to find. All you have to do is perform a search in the online directory for a specific topic, or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.

3.) Being listed in an online business directory can give your small business more exposure!

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website, they likely don’t even know it exists and they probably aren’t going to purchase your products or services. Listing your business’ website in online directories helps your website to gain exposure. Thousands of people use online directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online visitors, which could increase traffic to your website.

4.) Being listed in an online business directory can also boost your SEO efforts!

Online directories offer several search engine optimization, or SEO, benefits as well. Firstly, these online directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers, too. The more backlinks that a search engine crawler can find, the higher they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.

5.) Where’s the best place to start looking at online directories you should be in? Start with your competitors!

You will probably want to consider listing with the top 10 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business is a large general-interest directory that you will want to list your small business with. If your website sells tangible goods, you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.

The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are, you need to be listed too. If they are not listed, you want to list your website anyway as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but not so many directories that you appear as spam.

6.) Listings are important, but they’re just the beginning. You also want to make sure you have reviews!

Local listings in online business directories are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers.

7.) Remember that once you’re listed you need to track, track, track!

It will probably take some time to see the results of listing your small business’ website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.

In summary, here are 3 critical reasons why your business must take advantage of the top online business directories to help you get more customers.

  1. Maximize Exposure: Every day potential customers are searching for businesses in your area to help solve their problems. And more times then not they’re finding these businesses on online directories.
  2. Social Proof: When prospects find a business online they read reviews to make sure they’re making a good decision. Having customers post positive reviews on your listing will build tremendous credibility and prove to everyone that you’re a reliable business that can be trusted.
  3. Low Cost: Most of the top online business directories are free to use. Making it one of the best marketing values your business can have.