Important Information on Social Media Campaign by Realtors.
For realtors, they can use social media to their advantage in their digital marketing efforts. However, this is not simply because social media users are expected to rise above 27 billion by 2019. Basically, social media can be an ultimate channel for interaction with clients. For example, blogs may be expressive thereby providing an opportunity for partnering and sharing your content as an agent or a realtor.
A social media campaign that is used well helps to leverage your other digital marketing channels such as websites and blogs. For your SEO and pay-per-click marketing campaigns, social media would provide the need boost. As a realtor, you need not be intimidated by social media campaigns. Here, you will find a quick guide to help you get started.
1. Know your target client.
Basically, every marketing campaign is highly likely to be successful if intended for a specific audience. However, creating good punchline would also be hard when you don’t have a specific audience. You, therefore, need to know who the target audience is before you can employ social media marketing campaign. Is your target the newly retired couples? Are you targeting those looking to rent or own? Is your target people who want to own a home for the first time?
For this reason, be specific when identifying the client. Such clients may be found through surveys, feedback from clients, and personal research. This is because when you learn more about your client, the more you have a targeted content. Usually, personalized and content make your clients understand you more.
2. Have an end goal.
Usually, people consider social media to be an endless campaign where content need to be posted every day as you try to look for new clients. However, social media is intended for building distinct campaigns with distinct end goals. Again, these campaigns may also have short timelines such as two days, one month or even six months. You also need to know your expected result for every campaign. For instance, do you want more subscription to your newsletter or do you want to turn social media followers in real clients?
In most cases, many realtors find it difficult to identify a specific goal for their social media campaign. As a result, realtors end up juggling different digital campaigns together.
3. Create rich content.
In every marketing campaign, content forms the building blocks. For your social media marketing, therefore, you need to regularly share links, blog posts, status updates and more. Basically, a rich content is essential because you will find both relevant content and one that is less relevant in the social media. Because of this, your content need to be concise, intriguing, and intelligent.